Every business has a story to tell — but even the best story won’t make an impact if no one hears it. That’s where Asheville Media Group comes in.

In today’s market, it’s not enough to simply exist. You have to make people want your business, find it easily, and ultimately choose you over everyone else. That’s the heart of what we do at Asheville Media Group: we help your story connect with the right people at the right time, so you become more than a name — you become the choice.

Get wanted — create demand

You want people to feel something — something that makes them want what you offer before they even know they need it. When your story is authentic and rooted in the community — whether it’s about your passion, your history, or your values—that’s when customers stop searching by category and start searching for you.

Get found — be visible where it matters

That spark only works if people can actually find you. Visibility on trusted local radio stations like Mix 96.5, 98.1 The River, 105.9 The Mountain, Rewind 100.3, La Pantera 96.9, 105.6 The Outlaw and WISE Sports Radio, combined with digital marketing and 828NewsNOW, ensures your business shows up where locals are already listening, scrolling, and searching. And every ad campaign we build comes with a complimentary digital strategy, so your website, Google listing, and online presence are working as hard as you do.

Get chosen — make your business stick

Being seen is good. Being remembered is better. We use the power of frequency through radio, digital ads, and community events like Dog Day Afternoon and Best of Asheville to keep your business top of mind. That way, when someone is ready to call, click, or visit, you’re the one they choose.

What you should do next

As a business owner, I know how much you’re juggling day to day. It can feel overwhelming to figure out if your marketing is actually working, or if you’re just checking boxes and hoping for the best. Here are a few steps I recommend to get clarity and make your advertising work harder:

Take an honest look at your advertising. Are you creating awareness early, or only showing up once people are already searching?
Make sure you can be found online. Keep your Google listing up to date, get listed in directories, and ensure your website is mobile friendly.
Use clear, simple calls to action. Invite people to call, visit, or click—and back it up with retargeting so you stay in front of them.
Track your results. Measure clicks, calls, visits, and searches so you know what’s working and what needs adjusting.
Be consistent. From radio to digital to social media, your message should feel connected. Consistency builds trust—and trust leads people to choose you.

At Asheville Media Group, we’re here to walk through this with you. We believe in the power of local stories, and we’ve seen how the right mix of radio, digital, and community engagement can transform a business. If you’re ready to build a plan that turns awareness into action—and helps people not just search for what you do, but search for you—let’s connect and get started.